Review: Hello Bello-better than Honest Co.?
Five Word Review: Whole Foods Taste, WalMart Budget.
Kristen Bell + Dax Shepard have a new love child, a “premium for all” baby line that is sold exclusively at Wal Mart and on their site for v. reasonable prices (Bubble bath, shampoo and baby lotion all $5.98 each). They also have a line of diapers with super cute prints. It all sounds familiar…actress goes eco-friendly to create trendy baby products (as a market disruptor, if you will). However, this line is not subscription based, has a much accessible price point, and the diapers are actually soft.
There’s a New Player In The Game: Meet HELLO BELLO.
We have tried so many diapers: Huggies, Pampers, Aden and Anais, Honest Co., Costco, Seventh Generation, and more. Hello Bello Diapers are the perfect mix of cute, soft, great quality, and price. Give them a try!
The diaper market is pretty tight with a handful of brands dominating the market. I find it funny when people think they are saving so much on diapers between certain brands (kind of like when people drive WAY out of their way to save on gas prices, when the total difference can be less than $1). In reality, most of the diaper prices are pennies apart*. HOWEVER, the HELLO BELLO diapers are a full 10 cents less (each diaper) than the same size Honest Co. Those savings can really add up if you blow through diapers at the same rate we do. I found the Hello Bello Diapers to be just as soft as Aden + Anais (the softest diapers I’ve found thus far), but they are soft in a different way and the prints are just as cute as Honest. If you want to see my full diaper comparison, click here.
The ‘Squeaky Clean Kiddo Kit’ is 4 items for only $14.98. LOVED the bubble bath and it has a nice lavender scent. The body soap was apricot vanilla scented. I would buy their unscented soap next time, as unscented soap is best to use to prevent eczema breakouts for eczema-prone kiddos like Cohen (see my full eczema article here). I also love that the wipes are 99% water.
They took a LOT of heat for exclusively having the only brick-and-mortar place to shop the line being Wal Mart, but KB responded to some of the concerned Instagram users, “… I spent a lot of time educating myself on their practices. They do not in fact use child labor and have VERY strict checks and balances to make sure that stays the case. They were one of the first companies to tell all their product manufacturers to use non-toxic dyes in clothing (which were harming workers who dye the clothing) or they wouldn’t sell em. Their buying team is diverse, and representative of all kinds (which surprised and impressed me). And their economy of scale is the only place we could have sold that would give us the economy of scale to make the product with premium, safe, effective ingredients at a price point that all Americans could afford. We believe people shouldn’t have to break the bank to care for children, that’s why we started [the company].”
Overall, I would definitely recommend trying the line out for yourself! I really love the company’s philosophy, ‘premium for all,’ and having all kiddos have access to natural, premium baby products no matter who your parents are or how much money they make.
*Size 4 comparison:
Huggies 0.32 each
HELLO BELLO 0.33 each
Pampers 0.36 each
Aden + Anais 0.42 each
Honest 0.43 each